The dawn of the New Year presents countless opportunities to make this year better than the last. Take this opportunity to start fresh with New Years resolutions for your mobile business too. Start your mobile strategy on the right note with these five New Years resolutions.
TRIM THE FAT
No one can help you lose those holidays pounds, but a smart mobile analytics suite can help you cut the fat from your mobile advertising budget. This year, stop wasting money in underperforming channels. Start by investing in an in-depth analytics suite to help you understand the performance of your marketing spend by campaign source. Resolve to make 2014 the year that your ad dollars stop going to waste.
DON’T STOP AT THE DOWNLOAD
In order to understand how to improve, you have to know your benchmarks. Fortunately 2014 is the year for comprehensive marketing measurement. Tracking downloads is important, but focusing your strategy around downloads ignores many of the metrics that matter to your bottom line such as revenue and return on investment. This year resolve to track and analyze downstream revenue, so you can better understand the performance of those downloads and your business.
BREAK BAD HABITS – IN REAL TIME
Real-Time Bidding (RTB), or programmatic buying, is a technology no mobile marketer should ignore. Already hugely successful on the web, RTB can transform your media buys on mobile.
Programmatic buying will stop your dead-end spend by allocating your media buys to the most effective channels and at the most efficient price. RTB technology will let you pay the the price you want for the users your brand needs.
SPEND MORE TIME WITH YOUR BEST CUSTOMERS
Retargeting technology is pivotal for mobile marketers hoping to drive brand re-engagement. Ensuring that customers see your brand more than once drives purchase decisions and improved recognition. Better yet, many platform solutions allow marketers to implement impression caps so that retargeted ads avoid turning your high-value users into ‘the one that got away.
STOP USING MULTIPLE VENDORS
Your time is too valuable to keep using piecemeal solutions. The mobile marketing landscape is fraught with vendors selling fragmented products and quick fixes. Don’t let anything fall through the cracks in 2014. Instead, chose a partner with all-in-one capabilities to put you back in the driver’s seat and give you more time to keep up with your other New Year’s Resolutions (like maybe actually going to the gym?)