Apsalar, the data-driven mobile advertising platform, today announced it has surpassed 1B unique user profiles worth of 1st party data. Apsalar uses this data to improve the effectiveness of their targeting across major RTB exchanges.
This milestone occurs shortly after Apsalar closed a $9M Series B round of funding from leading investors. The funds are being used to further expand the capabilities of Apsalar’s integrated mobile marketing platform, which combines a powerful marketing analytics suite and a media-buying platform.
To support this growth, Apsalar has also made two new key hires. Matt Anthony, who joins Apsalar as VP of Data Science & Analytics, and Dayton Keane, who joins as VP of Sales & Marketing.
“I’m very excited that both Matt and Dayton are joining Apsalar at this opportune time. Our growth is accelerating, and the fragmented landscape in mobile advertising means marketers need an integrated approach to service their business,” said Michael Oiknine, CEO and co-founder of Apsalar.
Matt Anthony joins Apsalar after serving as Sr. Director of Analytics for Mediaplex (a division of ValueClick), where he was working to pioneer a new standard for marketing performance measurement. “Apsalar is at the forefront of the shift to programmatic media buying via mobile RTB. I am excited to leverage Apsalar’s wealth of data to offer the most highly targeted solutions for mobile marketers worldwide,” said Matt Anthony.
Formerly serving as VP of Sales & Marketing at Mediaplex, Dayton Keane brings over twenty years experience scaling revenue and growing teams to Apsalar. “The mobile advertising industry is growing rapidly, and Apsalar is uniquely positioned to take advantage of this multi-billion dollar opportunity,” Said Dayton Keane. “Apsalar’s platform offers the attribution, targeting, and analytics capabilities to help mobile marketers reach and exceed their objectives. I look forward to providing mobile advertisers with efficient and effective, high ROI solutions.”