Apsalar’s Series B: Just The Beginning For App Marketers

08/27/13

By Michael Oiknine

Almost two years ago, Apsalar closed a Series A round of financing from world-class investors such as Thomvest Ventures, DN Capital, and Battery Ventures. I am excited to announce that Apsalar has closed a $9M Series B round of financing led by DCM, with participation from Correlation Ventures and existing investors, including Thomvest Ventures and DN Capital. This investment signals a continued commitment to Apsalar’s mission of helping mobile app marketers, agencies, and brands, increase and measure their ROI.

The interest from the venture community is indicative of the tremendous opportunity in the market today and four major trends that Apsalar is well positioned to take advantage of:

  1. Mobile Advertising Is A $25B Global OpportunityGartner’s latest research shows the global mobile advertising market is expected to reach over $24B by 2016. Apsalar is in an ideal position to capture a portion of this spend with our mobile Demand-Side Platform (DSP) that acquires and optimizes high ROI audiences.
  2. Data Is The Difference – Initially founded as a mobile analytics provider, Apsalar has amassed a wealth of 1st party data including 800M user profiles and tracking hundreds of billions of events. This data separates Apsalar as a leader in high-ROI user acquisition and optimization, and it also provides marketers a wealth of information they can leverage to target users.
  3. Programmatic Advertising Is The Future – We have poured significant investment into our mobile DSP and real-time bidding (RTB) technology. As the programmatic market continues its upward trajectory, Apsalar will continue to help mobile app marketers optimize their ad spend towards high-ROI audiences and measure the impact of their advertising campaigns. 
  4. Fragmentation of Mobile App Market – The mobile app landscape is extremely fragmented, and some marketers work with between 50 – 100 ad networks and exchanges. Much as we saw on web, consolidation in the industry is inevitable, and DSPs will rise to reduce the complexity and become a single point of contact for mobile app marketers. Working with 70+ partners, Apsalar is well positioned to capitalize on the opportunities this fragmented market has created.

Three years into this journey, all of us at Apsalar are very excited to be working with our amazing group of partners, and we look forward to continuing to realize our mission to help mobile app marketers worldwide increase and measure the ROI of their mobile ad campaigns.

If you’d like to help us realize this mission, check out our careers page here.

If you’d like to partner with us, feel free to contact us here.

Finally, if you’d like to get started with our mobile advertising technology, sign up here.

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