Apsalar Brings Together 100+ Top Executives from Disney, Electronic Arts, GREE, King, Glu Mobile, and More at Upcoming Mobile Industry Leaders Event


Event sponsored by Apsalar, Mobile UA Fellowship, and GMIC.

On July 30, 2013, Apsalar and the Mobile UA Fellowship will be hosting its 2nd mobile industry leaders event, following the first day of the Casual Connect conference in San Francisco.

This event will be bringing together approximately 120 of the top decision makers at mobile companies worldwide, in order to foster strategic, forward-thinking discussions around the future of user acquisition in the mobile industry.

“The Mobile UA Fellowship was formed to fill a need for this type of think tank. What worked in mobile UA last year doesn’t today, we need to anticipate where the industry will be a year from now. The industry is completely interconnected, so getting top thought leaders in a room together on a regular basis is essential to spur these discussions,” said Dave Westin, Co-Founder Mobile UA Fellowship and VP, Getjar.

“We are excited to be at the forefront of the mobile disruption and to be driving the industry forward with innovation, thought leadership, and through cultivation of these conversations among the pioneers and top executives at globally recognized mobile brands by sponsoring this Mobile UA Fellowship event,” said Michael Oiknine, CEO of Apsalar, a leading advertising platform (mobile DSP).

The Mobile UA Fellowship, a not-for-profit think tank, was founded in 2013 and aims to bring together a network of industry leaders to discuss challenges, best practices, and trends in this space.

Fellowship Event Agenda:

Location: Fang Restaurant, San Francisco, CA

Date: Tuesday, July 30, 2013

Open Bar and Networking: 6:00 pm – 7:00 pm
Panel Discussion: 7:00 pm – 7:30 pm
Dinner: 7:30 pm – 9:00 pm

Panel Topic: Win Mobile – Level Up Your User Acquisition

Moderator: Dave Westin, Co-Founder, Mobile UA Fellowship


  •     Yousuf Bhaijee, Co-Founder, Mobile UA Fellowship & Head of Mobile User Acquisition, Disney Mobile
  •     Christian Limon, VP of Growth & Advertising, Glu Mobile
  •     Sho Masuda, VP, GREE
  •     Jong Woo, VP of Business Development, King.com
  •     Jochen Koedijk, Sr. Director of Acquisition Marketing, Electronic Arts

Top sponsor, Apsalar, is also joined by GMIC, Silicon Valley’s largest mobile conference. GMIC will be providing each Fellowship member, Director level or above, attending the Fellowship event a conference pass to it’s upcoming conference at Moscone Center in October 2013.

For those interested in attending, please contact Meredith Tretiak at Meredith@uafellowship.com.

About Mobile UA Fellowship
The Fellowship is a not-for-profit, mobile user acquisition think tank at the forefront of the industry. Designed to educate on best practices, discuss issues and trends, and predict directional changes in the field, the Fellowship brings together a network of leading professionals at regular events. Membership and events are free.

About Apsalar
Apsalar’s mobile DSP (demand-side platform) is powered by 1st party behavioral data and provides an advertising and analytics solution for direct marketers and agencies looking to acquire, measure, and optimize high-ROI mobile audiences at scale. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures, and DN Capital. Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups in 2011. For more information, visit https://apsalar.com

About GMIC – Silicon Valley’s Largest Mobile Conference
GMIC is Silicon Valley’s largest mobile conference and will host 10,000+ mobile executives, entrepreneurs, developers, and investors from 60+ countries at Moscone Center, San Francisco, October 21-23, 2013. GMIC is the leading global platform for the mobile industry to build cross-border partnerships, to learn from industry thought leaders, to better understand mobile technology trends and global markets, and to shed light on how mobile is positively changing the world.

Learn more about GMIC at sv.thegmic.com

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