Source Insights Now Offered With iOS Mobile Campaign Tracking

09/05/12

Free Mobile Marketing ROI Tool With Universal Mobile Campaign Tracking Functionality for iOS

Two months ago, we announced Campaign Source Insights, Apsalar’s breakthrough campaign ROI solution that measures overall ROI on acquisition and marketing campaigns. The free tool attributes app installations to the proper acquisition source, then tracks the spend of users that come from each campaign.

Today we’re releasing an update to our SDK for iOS that equips Campaign Source Insights with universal mobile campaign tracking—with Android capability coming soon.

Universal mobile campaign tracking allows marketers to tag each of their mobile campaign sources with Apsalar’s redirect URL to effectively track stats and earnings from mobile ad campaigns regardless of whether their campaigns are integrated with Apsalar.

Additionally, marketers are able to leverage Campaign Source Insights’ reporting dashboard in conjunction with cohort analysis to calculate lifetime value of users for long-term campaign performance tracking.

Campaign Source Insights’ powerful new features will enable marketers to universally track mobile ad campaigns, quantify the performance and value of their campaigns, and understand the full ROI of their marketing spend.

Update or download the iOS SDK today to intelligently optimize ongoing campaign performance.

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