Introducing…ApFeedback

09/16/10

Apsalar’s team is just back from DEMO Fall 2010 in Silicon Valley. In a whirlwind two days, we launched ApFeedback and ApScience, talked up the press, networked with a well-curated group of esteemed entrepreneurs, and ate a whole lot of baked brie. It’s back to business as usual, but now we can actually talk comprehensively about our suite of products, and address why this toolkit is essential for developers and publishers. Steve, our VP of Product, hosted a great introduction to ApFeedback at DEMO, but let’s delve a little deeper here.

ApFeedback addresses a central need for application publishers, that they must be able to capture user feedback. With increasing mobile consumer adoption*, mobile app publishers need information such as:

1. Who their customers are

2. How their customers use their apps

3. What customers think about their apps

4. What features customers would like to see next

ApFeedback, which provides custom in-app surveys, has a number of key features to help developers and publishers gather answers to the questions listed above:

1. Easy survey creation and modification

2. Full response tracking

3. Easy implementation

Having created a survey and generated reports, publishers and developers can then use the results to boost usage of the app, improve the app and mobile channel, measure app and brand perception, and most importantly, establish an ongoing dialogue with users.

Without a tool like ApFeedback, the present “solutions” take valuable time and a lot of effort, not to mention a commitment to constantly refreshing the same sources. Currently, mobile app publishers can either:

1. Read user reviews on the app store

Drawbacks:

– Out of context
– Data not actionable due to difficulty of analysis
– Time consuming

2. Build an in-app survey solution

Drawbacks:

– Would take weeks to develop and test
– Not core to the app’s objectives

3. Use a web survey solution

Drawbacks:

– Not adapted to fragmented mobile form factors
– Takes customers out of the app

Not ideal, right? To see a demo of ApFeedback’s much easier solution in action, click here.

To switch over to case study mode, how many apps of those you have used personally seem to come from companies that actively care about user insight? Assess the unused applications populating your smartphone screen. If you could tell the powers that be behind those applications one piece of feedback, one word of advice, what would it be and why? Tell us in the comments!

*According to GIGAom, Nielsen Media Research predicts that 1 in 2 Americans will have smartphones by Christmas 2011.

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