Download the Presentation:
How to Power App Revenue
with First-Party Data and Programmatic
See the keynote presentation delivered at Ad Exchanger Programmatic I/O SF 2017 on how to power app revenue with data-driven programmatic marketing. Learn how programmatic post-install marketing is delivering ARPU increases of at least 31% for enterprise app businesses around the world. Get the facts on:
~ How the app business and marketer KPIs have evolved in the past several years
~ The user retention crisis and how marketers are striving to solve it
~ How to use in-app user event data to power highly effective post-install marketing
~ The proof: how programmatic is transforming real app businesses