Download the Presentation:
How to Power App Revenue
with First-Party Data and Programmatic

See the keynote presentation delivered at Ad Exchanger Programmatic I/O SF 2017 on how to power app revenue with data-driven programmatic marketing. Learn how programmatic post-install marketing is delivering ARPU increases of at least 31% for enterprise app businesses around the world. Get the facts on:

~  How the app business and marketer KPIs have evolved in the past several years
~  The user retention crisis and how marketers are striving to solve it
~  How to use in-app user event data to power highly effective post-install marketing
~  The proof: how programmatic is transforming real app businesses

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