Download Apsalar’s Paper:
Six Ways to Improve
the Quality of Your App Users

A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users.

High-quality users stick with an app. Most important: they make purchases and drive revenue. Learn how to implement these six simple strategies to improve the quality of users you bring to your app business:

  1. Optimize campaigns to revenue, not install counts
  2. Be cautious about incentivized installs
  3. Monitor user quality from SDK  installs
  4. Collaborate with media partners to improve uninstall rates
  5. Monitor and Respond to Signs of Fraud
  6. Recognize that many quality users are made, not born

Get access to these insights immediately! Take an important step toward improving your app user quality by filling out the form.