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7 Things Retailers are Doing to Crank Their Mobile Sales

People are definitely shopping a lot with smartphones. But buying? Not as much, at least not today. People spend 60% of their digital shopping time on smartphones, yet spend only 16% of their digital commerce dollars via mobile. That leaves a gigantic gap – one that merchants are anxious to close. Learn about 7 of the most common approaches retailers are taking to close the gap:

~          Speeding up sites for easier shopping
~          Launching and growing mcommerce apps
~          Beefing up their companion apps
~          Streamlining content
~          Improving buying processes
~          Encouraging mobile payments
~          Making mobile-exclusive offices

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