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7 Things Retailers are Doing to Crank Their Mobile Sales
People are definitely shopping a lot with smartphones. But buying? Not as much, at least not today. People spend 60% of their digital shopping time on smartphones, yet spend only 16% of their digital commerce dollars via mobile. That leaves a gigantic gap – one that merchants are anxious to close. Learn about 7 of the most common approaches retailers are taking to close the gap:
~ Speeding up sites for easier shopping
~ Launching and growing mcommerce apps
~ Beefing up their companion apps
~ Streamlining content
~ Improving buying processes
~ Encouraging mobile payments
~ Making mobile-exclusive offices
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