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Q1 2016 Android Uninstall Benchmarks

Mobile app marketers are focusing more of their attention on the quality of users they attract with their install marketing campaigns. User uninstall rates are a big problem that these marketers are working diligently to scope and address for their businesses. Apsalar changed the dynamics of mobile app uninstall rate measurement in January, 2016, when we launched uninstall attribution to our popular mobile app analytics platform.

The Apsalar Uninstall Attribution Measurement report reveals:

~          The overall uninstall rate for an app across the entire business.
~          The uninstall rates for specific aspects of a marketing program, such as individual campaigns and
             executions, media partners, regions and cohorts.

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