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Taking a Strategic Approach to Mobile App Remarketing
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
~ Identify the underlying forces contributing to this important trend
~ Outline the remarketing opportunity for mobile app marketers
~ Present a framework for strategic remarketing planning and execution
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