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What’s Good Enough for You?

There are a number of mobile attribution solutions available to app marketers. Finding the right solution requires an understanding of what you will need today, and what your future needs will look like, all balanced with your available resources. This paper outlines eight key considerations in mobile app attribution, and provides perspectives that can help you determine their relative importance in your search.

~          Market Coverage
~          Data Retention Period
~          Level of Customer Analysis and Insight
~          Remarketing Analytics
~          Cohort Analysis
~          Clicks and Pricing
~          Actionability
~          Price and Value

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