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Understand and Reduce App Uninstalls
Apps now represent a critical source of revenue for many companies. That demands that marketers view app marketing measurement and optimization as critical responsibilities. Apsalar changed the dynamics of uninstall rate measurement in January, 2016, when we launched uninstall attribution to our popular mobile app analytics platform.
If uninstalls are on your mind, as they should be, download this paper and get answers to the key questions marketers like you are asking:
~ Why do uninstalls matter so much? What do they tell us about our businesses?
~ How many people uninstall applications, and why?
~ What do app uninstalls cost my business?
~ How does Apsalar Uninstall Attribution measurement work?
~ What are some use cases in which uninstall rate can be leveraged to improve marketing ROI?
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