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Getting it Together – How to Unite PC and Mobile Data
Customers are WAY ahead of most brands when it comes to using mobile to achieve ROI goals. Here’s a simple introduction to the challenges of uniting PC and mobile data, and tips to help make it happen in your organization. Understand the four key steps in this critical process for cross-device marketing:
~ Getting mobile data from the web and apps
~ Measuring mobile and PC customer events
~ Using a device graph to associate all data to single profiles
~ Actioning your data to improve marketing performance
Download now to get all of these insights and use the four-step action plan to get your company on the road to 360 customer insight and better ROI.