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Is Half of Your Customer Data Missing?
Consumers spend more than half of their time in apps, but only a handful of brands have the tools to collect the behavioral signals people are sending with their in-app actions. Even fewer brands are combining in-app consumer data with PC web and other first-party data to create rich customer profiles and high-performing marketing audiences.
Brands are missing out and leaving big money on the table. Learn why in-app and other mobile customer data matters, and how you can grow ROI with a mobile-first, omni-channel data management platform.
~ How changes in consumer behavior have made collecting and actioning in-app data so important
~ The role that app mcommerce is playing in retail growth
~ How a mobile-first, omni-channel approach to data can drive more ROI growth across channels
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