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Getting Started with Mobile App Attribution

It can feel daunting when you are just getting started with mobile app measurement and attribution. This simple guide will help you take the first important step – identifying the right in-app consumer actions and events to track.

~          How to classify key consumer actions into four key tracking categories
~          Identifying the specific events that are right for your app
~          General tracking recommendations for the key app categories
~          How authentication, engagement, intent and purchase signals can help you optimize your buying funnel

Download now and get the advice you need to make the right decisions.