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9 Traits of a Successful iPhone or Android App

What does it take to win in the app business? Apsalar research shows that successful apps do share a variety of traits. This whitepaper outlines 9 of the most important of these traits, along with reasons why each is so important to making your app value proposition stronger.

~       How mobile device characteristics and experiential benefits should be reflected in your app capabilities
~       How customer behavior data can  identify the conversion bottlenecks that are holding your business back
~       Why social is so critical to the success of an app, and how you can improve your social execution and virality

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