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5 Forces That Are Transforming Travel Marketing
A long time ago, travel was a fairly sleepy industry. Then came the digital and the massive social and cultural changes of the last three decades, which disrupted the business in astounding ways, and gave users more choices and control over their experiences.
Here are five of the big forces that are reshaping travel marketing in 2016, and how they continue to transform that massive and expansive travel industry.
~ The Collaborative Economy
~ Lifestyle Heterogeneity
~ Increasing “Fit” Expectations
~ Omnichannel Travel Shopping
~ The Advent of Companion Apps
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