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5 Ways to Win Over a Traditional Marketing Executive
We all sell for a living, even when our title is buyer, and one of the toughest challenges for any digital “seller” can be getting a traditional marketer to approve concepts and budgets for innovative digital programs. Some digital folks try to slam concepts through, and often fail to get buy-in. Others recognize that winning the budgetary affections of a traditional marketer requires some finesse — like a well-choreographed dance. Here are five steps that can help you dance your way to consistent wins.
~ Leverage their curiosity
~ Get a “foot in the door” with in-principle agreements
~ Keep it strategic
~ Start small
~ Respect their potential contirbutions and perspective
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