Download the eGuide!
Four Ways to to Improve DMPs and Customer Profiles
Is there a gaping hole in your data strategy? There is if you aren’t collecting and incorporating mobile app data into the mix. In-app time now represents 52% of total connected consumer time but most companies and DMPs don’t track it. Download the whitepaper that explains why mobile app data matters, and how you can radically improve your data management strategy in just four steps. Discover:
~ How consumer behavior is making app behavior data a must-have in your customer modeling
~ What works – and what doesn’t – with traditional data management platforms and approaches
~ 4 steps you need to take to get the comprehensive view and richest possible insights from your customer profiles
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