Our Company

Apsalar’s data-driven mobile ad platform combines a sophisticated marketing analytics suite, audience analysis capabilities, programmatic buying, and real-time optimization to power a mobile marketer’s business. With 1st party data on over a billion unique user devices, Apsalar can track and measure, segment and analyze, and target and optimize a marketer’s mobile audiences at scale.

Apsalar was founded in 2010 by advertising technology veterans who previously started and built Kefta into a leading online behavioral targeting solution, which was acquired by Acxiom in 2007. The Apsalar management team has a combined 75 years working in online advertising and analytics.

Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups and OnMobile’s AlwaysOn Top 100 Private Companies (2012).

Learn more about us below.

Apsalar is the leader in
ROI-driven mobile
user acquisition.
They are unique
in their ability to identify
high value and highly engaged
mobile users, and they
are the only company that combines
real time mobile analytics
with attribution and a
mobile DSP with 1st party data


Osuke Honda,
Partner
DCM