Apsalar’s Upcoming June Events
05/30/2013
Want to meet with a member of the Apsalar Team? We’re participating in several events this month. We would love to meet with you to discuss our products, partnerships, press opportunities… or just to say hello. Drop us a line if you’ll also be in the area for any of the following events in June: [...]
Apsalar’s Upcoming May Events
04/29/2013
Want to meet with a member of the Apsalar Team? We’re participating in several events and hosting a webinar this month. We would love to meet with you to discuss our products, partnerships, press opportunities… or just to say hello. Drop us a line if you’ll also be in the area for any of the [...]
Battle of the Sexes – A Mobile App Infographic
How Mobile App Usage Differs By Gender Men are from Mars, and Women are from Venus. While this adage may hold true when it comes to opinions on sports, fashion, and 50 Shades of Grey, what about app usage? We decided to take the battle mobile to see how app usage differs by gender. For [...]
Apple Rejecting Apps With UDID
03/27/2013
Avoid App Store Rejection Of Your App What You Need To Do Before May 1 You may have already read the latest announcement from Apple that all apps submitted to the app store that access the Universal Device ID (UDID) will be rejected starting May 1. We’ve previously stated our opinions on why the deprecation [...]
Apsalar’s Upcoming March Events
02/27/2013
Want to meet with a member of the Apsalar Team? We’re participating in several conferences this month and would love to meet with you to discuss our products, partnerships, press opportunities… or just to say hello. Drop us a line if you’ll also be in the area for any of the following events in March: [...]
How to Use a Trending Report to Understand Key App Metrics
02/25/2013
Mobile Analytics Best Practices Today’s developers face a significant challenge of accurately measuring and understanding what’s happening in their apps. Fortunately, there are a number of mobile app analytics tools that help developers gain deeper insight into how their app is being used. The cohort analysis report, funnel analysis report, and detailed event reports are [...]
Top Mobile Game Categories by In-App Purchases & Engagement
02/08/2013
New Mobile App Data Today’s most successful developers are giving their apps away in the app store for free, and, if done correctly, it’s an effective monetization model. At the end of October, of the top 15 grossing apps in the Apple app store, 14 of them are completely free. This model can be both [...]
Using Funnel Analysis to Measure User Conversion Rates
01/31/2013
Mobile Analytics Best Practices In previous posts, we discussed using cohort analysis to measure the retention, engagement and monetization of your users. Also important is having the ability to measure user conversion rates on goals. As an app publisher, you want app users to take a set of actions toward desired goals. In a game, [...]
2012 Holidays Show Massive Mobile App Revenue Growth
01/24/2013
Mobile Apps Show Significant Increases in Average Revenue Per User Christmas 2012 was officially the holiday season of the app, as multiple reports claimed record numbers of app downloads and installs. With all this new data confirming positive momentum for apps, we looked at Apsalar’s data set to see how these new users affected revenue [...]
Apsalar’s Upcoming January & February Events
01/09/2013
Want to meet with a member of the Apsalar Team? We’re participating in several conferences this month and would love to meet with you to discuss our products, partnerships, press opportunities… or just to say hello. Drop us a line if you’ll also be in the area for any of the following events in January [...]
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