A Letter to Clients of HasOffers

02/24/2014

Clients of HasOffers, As a measurement partner of Facebook and hundreds of other networks, we understand how critical attribution is for mobile marketers.  We also realize that selecting an attribution partner is no small decision.  As such, we’re doing everything in our power to create easy solutions that will allow you to continue your day-to-day […]

Continue reading

Adopting Apsalar Attribution Tracking via API

02/13/2014

The recent changes in Facebook Mobile Measurement Partners (MMPs) has left many marketers without an attribution solution for install campaigns running on Facebook.  With Apsalar’s recently launched simple Event API, we provide a quick and easy way to measure all campaigns, including iOS campaigns on Facebook, using existing SDK integrations.  While the best way to […]

Continue reading

Apsalar’s Take on Apple’s Recent Stance Towards IDFA

02/12/2014

Fool Me Once, Shame On You Apple; Fool Me Twice, Shame On Me The mobile app industry is again abuzz with news that apps are being rejected from the app store by accessing the IDFA (Identifier For Advertising) without serving ads inside their apps. In June 2012, I wrote about why the IDFA, which had […]

Continue reading

Apple IDFA Changes: Common Questions & Next Steps

02/07/2014

Last week, Apple began rejecting applications that access the device IDFA, but do not serve in-app ads.  While this has come as a surprise to SDK vendors, we have released updates to our product to comply with these changes.  This post will help answer common questions and map out specifically how you need to update […]

Continue reading

5 New Years Resolutions for Mobile Marketers

01/10/2014

The dawn of the New Year presents countless opportunities to make this year better than the last. Take this opportunity to start fresh with New Years resolutions for your mobile business too. Start your mobile strategy on the right note with these five New Years resolutions. TRIM THE FAT No one can help you lose […]

Continue reading

Apsalar Passes 1B Unique User Profiles; Brings on New Key Hires As Growth Accelerates

11/20/2013

Apsalar, the data-driven mobile advertising platform, today announced it has surpassed 1B unique user profiles worth of 1st party data. Apsalar uses this data to improve the effectiveness of their targeting across major RTB exchanges. This milestone occurs shortly after Apsalar closed a $9M Series B round of funding from leading investors. The funds are […]

Continue reading

Apsalar’s October Events

10/14/2013

We’ve got a busy schedule; check out where our team will be this Fall!  Stop by to discuss our platform, partnerships, or press. If you’ll be around, we’d love to say hello:   MiMa Summit Speaker Date: October 15 Location: Minneapolis, MN   iMedia Breakthrough Summit Sponsor Date: October 20 – 23 Location: Austin, TX […]

Continue reading

Announcing Our Updated Analytics Dashboard

09/09/2013

You spoke, and we listened to the feedback! We’ve just launched Apsalar’s updated and improved dashboard to help you gain a better picture of the health of your mobile business, while better informing your key business decisions. We spoke with dozens of mobile app marketers and developers to gather feedback on our analytics product, and […]

Continue reading

Apsalar’s Series B Financing Just The Beginning For Mobile App Marketers

08/27/2013

By Michael Oiknine Almost two years ago, Apsalar closed a Series A round of financing from world-class investors such as Thomvest Ventures, DN Capital, and Battery Ventures. I am excited to announce that Apsalar has closed a $9M Series B round of financing led by DCM, with participation from Correlation Ventures and existing investors, including […]

Continue reading

Apsalar Raises $9M Series B Led by DCM to Expand Mobile DSP

08/15/2013

Apsalar, a leading mobile advertising and analytics company, today announced that it has closed a $9 million Series B round of financing.  The round was led by DCM, with participation from Correlation Ventures and existing investors, including Thomvest Ventures and DN Capital. Apsalar’s data-powered mobile advertising product, a mobile Demand-Side Platform (DSP), helps mobile app marketers and […]

Continue reading

« Previous