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- Creating a Mobile Analytics Event Strategy to Measure User Engagement
- Tips on Integrating an Analytics Solution and Tracking Events
- Gamers take San Francisco by storm at GDC.
- Mobile World Conference 2012: We Came. We Saw. We Conferenc'ed.
- Barcelona Beware! Apsalar heads to Mobile World Congress 2012.
Creating a Mobile Analytics Event Strategy to Measure User Engagement
At Apsalar, we’re focused on providing the most powerful set of discovery and actionable analytics for mobile app publishers to increase user engagement and revenue. Our mission is to help our customers improve retention and increase monetization from engaged users. We’ve launched an educational blog series to help developers understand the various types of analyses [...]
Posted by Apsalar
Tips on Integrating an Analytics Solution and Tracking Events
At Apsalar, we’re focused on providing the most powerful set of discovery and actionable analytics for mobile app publishers to increase user engagement and revenue. Our mission is to help our customers improve retention and increase monetization from engaged users. We’ve launched an educational blog series to help developers understand the various types of analyses [...]
Posted by Apsalar
Gamers take San Francisco by storm at GDC.
In an exciting (and just a bit sadistic) twist of scheduling, the 2012 Game Developers Conference in San Francisco fell exactly one week after Mobile World Congress in Barcelona. Two of the premier events in mobile & gaming, separated by just 3 days and about 6,000 miles. I talked with more than a few people [...]
Posted by Apsalar
Mobile World Conference 2012: We Came. We Saw. We Conferenc'ed.
The mobile community was out in full force in Barcelona for Mobile World Congress last week - just ask the cabbies! Hardware companies were showing off their shiniest new handhelds and app publishers were giving a glimpse of what our devices were going to be loaded with in 2012. It was an epic week, filled [...]
Posted by Apsalar
Barcelona Beware! Apsalar heads to Mobile World Congress 2012.
The time has come for the entire mobile community to descend upon the beautiful city of Barcelona to talk about emerging mobile trends, debate the direction of the industry and drink bottomless cups of coffee, irrespective of the hour of the day. We’ll also be sampling some of Spain’s finest Tinata de Verano and pan [...]
Posted by Apsalar
Cohort Your Mobile Acquisition Channels to Determine LTV
At Apsalar, we’re focused on providing the most powerful set of discovery and actionable analytics for mobile app publishers to increase user engagement and revenue. Our mission is to help our customers improve retention and increase monetization from engaged users. We recently launched an educational blog series to help developers understand the various types of [...]
Posted by Apsalar
How to Use Cohort Analysis to Improve Revenue
At Apsalar, we’re focused on providing the most powerful set of discovery and actionable analytics for mobile app publishers to increase user engagement and revenue. Our mission is to help our customers improve retention and increase monetization from engaged users. We recently launched an educational blog series to help developers understand the various types of [...]
Posted by Apsalar
Open Source Unity-Apsalar iOS Plugin Now Available
We are happy to announce that Dekko (http://Dekko.co, one of our clients) has created an Apsalar event plugin for those of you creating iOS games with Unity. With this plugin, you can integrate Apsalar's analytics (ApScience) to take advantage of our advanced analytics including daily & weekly cohorts, conversion funnels, segmentation, revenue & engagement index, [...]
Posted by Apsalar
Define a cohort...Measure engagement...Improve app...Repeat
At Apsalar, we’re focused on providing the most powerful set of actionable analytics to increase user engagement for mobile app publishers. Our mission is to help our customers improve retention and increase monetization from engaged users. We recently launched an educational blog series to help developers understand the various types of analyses available to better [...]
Posted by Apsalar
To Cohort or not to Cohort Your Mobile App Users?
At Apsalar, we’re focused on providing the most powerful set of actionable analytics to increase user engagement for mobile app publishers. Our mission is to help you improve retention and increase monetization from engaged users. We recently launched an educational blog series to help developers understand the various types of analyses available to better understand [...]
Posted by Apsalar